Wednesday, December 29, 2010

Advertise with care

Now a days commercials seem better than TV programmes but ad makers should not take too much liberty with their subjects.  A bank that wants to show that its ATMs offer a choice of currency denominations uses a wedding procession as a backdrop, with the bridegroom wearing a garland of currency notes. It is irresponsible of a bank commercial to feature a situation that clearly violates the Reserve Bank of India’s Clean Note Policy. - K R Vaikuntam, Thrissur

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