Rebrand Or Perish

....can the old private sector banks still grow while sticking to their knitting? Former Reserve Bank of India (RBI) deputy governor and head of the RBI-sponsored Centre for Advanced Financial Research and Learning, Usha Thorat, thinks they can. Recently, she said that data shows that “as long as old private sector banks cater to their niche segments in their traditional areas, they have been able to survive and grow at a steady and healthy pace”........

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