......This is the sixth consecutive year that HDFC Bank has conducted this campaign. The Bank started this initiative in 2007 when over 4000 volunteers came forward for this cause. Since then the camp has grown in size and stature. In 2011, collection had jumped ten-fold to touch over 40,000 units from 4000 units in the first year. “It is heartening to know that with each passing year more and more people are eager to be a part of this life-saving campaign. This year the campaign is moving into colleges to create awareness and encourage our country’s youth to participate in this important drive........
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