Pvt Banks Take Country Roads to Keep Competition at Bay

A few private sector lenders have started strengthening their rural presence as they prepare to take on competition from new players who are being granted licence as part of the government’s financial inclusion plan. While HDFC Bank is reaching out to the rural community on its own, Axis Bank and Yes Bank are working through business correspondents, or local representatives, and tie-ups. The push into these regions, though not very lucrative, is also in part due to the saturation in the urban areas........ 

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