......These online-enabled cards may turn attractive for mainstream banks, unlike ATM-only and debit ones, which are targeted more towards co-operative and regional rural banks, and rural and semi-urban bank branches, respectively, because of less internet-savvy clientele there. “Mainstream banks will not issue RuPay cards to their customers till the e-commerce option is enabled. From April, they will start issuing,” said A P Hota, managing director and CEO, NPCI. To begin with, two banks will issue new RuPay cards from the second half of April, and others are likely to follow suit, Hota added. ........
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