Thursday, March 14, 2013

Dial ‘M’ To Swipe

..... “They had some apprehensions as ours was a non-linear device. What happens to card-holder data when it is travelling over a public network, was one issue. Since there are three parties in each transaction, there was no charge-back protection. And as these card associations are international, they have set protocols. Indian banks are very hidebound, unlike their US counterparts. So we had to get a waiver from the card association and also convince banks to start using our technology, which meant that while on paper we are two years old, in reality we have been operational for only a little over four months,”..........

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