..........Essentially an investment bank, FirstRand has opened about 13,000 accounts. It has taken the Business Correspondent route rather than opening a branch. The ATM in Dharavi, that opened last month, has recorded about 2,000 transactions a month. In fact, the customer behaviour is an eyeopener in terms of choices. The fact that people are trading and living in a slum does not deter them from aspiring for a better quality of life............
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