Thursday, April 25, 2013

Govt asks banks to reach out to customers for Aadhaar-based DBT

.......In the latest directive, banks have been advised to issue advertisements in the local print and electronic media appealing account holders to open bank accounts and get Aadhaar seeded into it. Banks will also have to put up banners at their branches and ATMs with similar appeal. Pre-recorded messages will be sent from call centres to advise customers to open bank account and get Aadhaar seeded. Applications will be developed for collection of Aadhaar from customers through bulk SMS or e-mails. Banks will enable their ATM network to advise customers to seed Aadhaar..........

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