....But for the Indian consumer as well as investor, gold is a complex issue mired in both age old traditions as well as new age investment philosophies. While on the one hand, the recent spike in gold demand is blamed for the burgeoning current account deficit – which is the main cause for fuelling such stringent measures by the government, traditionally gold is considered auspicious and is bought for weddings and special occasions as well as festivals such as Akshaya Tritiya and Dhanteras. Not surprisingly then, India is the world's largest consumer of gold. The question then is that in view of the latest round of government measures has gold lost its sheen?.........
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