Friday, June 21, 2013

New-age Tech Facilitates Customer Care

.........At India’s second-largest private lender HDFC Bank, for instance, a customer applying for a loan only has to submit account credentials through a smartphone using the bank’s customer-support platform. The system, which incorporates all information pertaining to the customer, will analyse the credit background instantly and accept the application through the touch-based screen on the mobile phone. Using predictive analytics tools, the system also offers new services to existing customers based on their previous credit history. “Potentially, a man with a smartphone will have the same capabilities as an entire bank branch.........

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