Till recently, financial inclusion was nothing more than an onerous, target-driven corporate social responsibility for banks. But these days, the once-unbanked people are now spoilt for choice with multiple bank accounts, inclusive of zero balance and free debit card facilities, at least in two districts of West Bengal, namely Cooch Behar and Horwah. The direct cash transfer of subsidy has led banks into a slug-fest, for acquiring new rural customers. The stake, Rs 3 lakh crore— the annual subsidy bill of the government --is big enough for banks to set tall targets to tap the smallest clients of the banking industry..............
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