Service is key, assert customers

When there is a ‘you’ or ‘your’ in the slogan of a bank, you may tend to get carried away. Such words are used to convey a feeling of bonding between the bank and ‘you’, the customer. But the ground realities are often far from this. “It is unfortunate that many banks in India use slogans such as “always with you”, “your bank”, “you in our thoughts” and so on, but never practise the same,” ...........

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