.........A
lot of problems associated with rural banking are still around —
accessibility, high dependence on human resources and lack of banking
literacy among villagers, for example.
But bank officers are learning to deal with these issues, travelling
long distances, identifying and educating potential customers, forming
groups, and assessing their financial needs as well as their ability to
run a business. The focus is mostly on women customers and self-help
groups. Banks are providing
them with savings accounts, micro insurance and recurring deposits.
They are also linking them to their big clients who could become
customers for the products coming out of their cottage industries and
agri ventures...........
Read - TOI
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