Friday, November 15, 2013

When everything is same, specialists make the difference

....In the decades gone by, a general officer managed all the verticals in his/her branch. Today, banking has become quite sophisticated with banks taking the eRoute (electronic route). Top executives of public sector banks told Business Line that there is a need for increasing the number of marketing officers and law officers in public sector banks. Given that all banks have the same sort of products and technology, it is marketing which is weak in public sector banks..........

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