......Since banks treat ATMs as a cornerstone of their alternate channel strategy, WLAs are intended to serve as an important medium of banking for consumers. WLAs have proved to be a useful addition to the existing banking network and is addressing the underpenetrated semi urban and rural market which till date had minimal or negligible access to ATMs, while providing more options for the masses in urban locations. With the expansion of the White Label ATM (WLA) network, customers can have access to basic banking facilities located closer to their home or place of work............
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