.........While financial institutions have talked about "relationship banking" for years, too many continue to offer across-the-board pricing, or treat customers the same regardless of who they are, how long they've been with the bank, or how many accounts they have with an institution. Smart banks are using big data to act differently, to create a 360-degree view of each customer based on how each and every one individually uses mobile or online banking, ATMs, branch banking or other channels. Instead of remaining product centric or segment centric, these firms are becoming truly customer centric for the first time. Take for example IndusInd Bank which is mapping out a new model of banking which transcends across 380 locations and brings together client insights and interactions with advanced technologies. The bank decided..........
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