..............“We work predominantly in the rural areas, so it’s where we would be drawing most of our staff from. Close to 70% of our 57 lakh customers resides there and we wish to continue serving them. The reason is our staff need to have a through understanding of the need, culture and socio-economic environment of the people they would be serving if we wish to meaningfully contribute to our customers. Also, it is difficult to retain staff if we send urban people to work in rural branches thereby creating problem in staff retention while a village folk would be too willing to serve in an urban branch,”........
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