........The RBI deregulation provided wind to its sail but what has worked for Yes bank is its "knowledge banking", approach with a
focus on sectors like Food and Agribusiness, Engineering,
Infrastructure & Logistics, TMT (Technology, Media & Telecom)
and Healthcare. This well researched approach to sunrise sectors has
helped Yes Bank obtain domain expertise, and hence, through knowledge
arbitrage, the bank has customised solutions as per the client needs.
"It has also helped in managing risk in a better way, which
consequently led to creating a niche for itself through knowledge
banking.........
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