Monday, August 5, 2013

Banks use social media to woo youth

...........New-age/Gen-Y customers are more inclined to trust the advice of friends and acquaintances on financial products and services for decision-making. And, they are embracing social networking, social bookmarking and social shopping more than ever as a medium to gather this information, share experiences and make decisions, according to study by the Institute for Development and Research in Banking Technology (IDRBT), an arm of Reserve Bank of India..............

No comments: