.........“HDFC Bank’s model for card acquisition is dependent on tele-marketing calls. In recent times, the Telecom Regulatory Authority of India has become extremely vigilant and warned banks not to make unsolicited calls to numbers in the do-not-disturb registry. This has affected the bank’s new card acquisition. Also, attrition numbers are high, as HDFC Bank has a very large base of credit card holders. These factors have contributed towards the month-on-month decline in the bank’s credit card portfolio,” said a senior executive of a large private sector bank...............
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