The Reserve Bank Deputy Governor, Ms Shyamala Gopinath, formally releasing the Meghdoot post card during a visit to the regional office of the apex bank in Thiruvananthapuram. Also seen are (left) Ms Suma Verma, Regional Director, Reserve Bank, Thiruvananthapuram (left) and Mr Mr F. R. Joseph, Banking Ombudsman for Kerala and the Union Territory of Lakshadweep (right)
Thiruvananthapuram, June 5: The Deputy Governor of the Reserve Bank of India (RBI), Ms Shyamala Gopinath, formally released ‘Meghdoot' post cards during her visit to the regional office of the apex bank here on Wednesday last. Among those who were present on the occasion included Ms Suma Verma, Regional Director, and other officers of the regional office, an official spokesman said here. Meghdoot post cards, priced at 25 paise, have been brought out by India Post and allows for writing space on the address side for advertisement. The Indian Post Office Rules, 1933, were amended to incorporate Meghdoot post cards into circulation. A post card shall be deemed to be a Meghdoot post card if it is so marked and provides in the space on the left hand portion of the address side, space for a single colour or multi-colour printed advertisement subject to conditions. These are (i) advertisement shall bear pictorial depictions or messages or both; (ii) no advertisement shall be printed anywhere else except the space provided thereof on such post card; (iii) on the address portion of such post card the words ‘Meghdoot post card' shall be printed in Hindi and English; (iv) the obverse side of such post card shall be used for communication only; (v) such post card shall be a single post card; and (vi) it shall conform to specified dimensions. The regional office of the banking regulator here has made use of the post card for dissemination of financial literature material, the spokesman said. This was achieved by depicting the imprint of a prize-winning entry of the competition on the topic ‘Banking and Finance' conducted as part of the apex bank's financial literacy initiatives during the platinum jubilee celebrations last year for school children throughout the State of Kerala and Lakshadweep. According to the spokesman, the slogan in Malayalam below the painting, meaning, ‘come to the nearest bank, borrow or deposit as per your need and make your life safe and comfortable,' says it all. The cards can be purchased at half the cost of a regular post card from select post offices.
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