Saturday, March 3, 2012

Now, use Facebook for your financial transactions

....... ICICI Bank, India's largest private bank, is one of the early movers. Its application lets customers check the balance in accounts; request statements and cheque books; or even upgrade debit cards right from their Facebook home page. "Social media is not a fringe channel and has become an important tool to interact with consumers," said Sujit Ganguly, a general manager at the bank......

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