.....What sets apart the *99# initiative from other mobile telephony services presently offered is that the *99# connectivity is under the Unstructured Supplementary Service Data (USSD) platform where each dial-in results in a live connection with the banks server. This is similar to the system used in pre-paid phones to check balances and numerical literacy would be enough to operate the account. Also since it is not based on SMS or GPRS connectivity and there is no charge on the user. The government is pushing mobile banking also because it will provide those in remote areas an opportunity to access their Aadhaar accounts even if banks are not around nearby. The service is the first time banks and telecoms have come together at industry level is the brainchild of the National Payment Corporation of India (NPCI). According to AP Hota, MD & CEO, NPCI the new service best suits India as it is simple and secure as no information is stored in the mobile device. " Ninety percent of phones used in the country are GSM phones and this service works on all GSM phones irrespective of handset make, cost, operating system or even the telecom service provider" said Hota......
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