Indian banking's paradigm shift: Funding ways change

For more than a decade, there was just one mantra on every Indian banker's lips — CASA. It delivered loads of profits for private sector banks, and it even became part of the lexicon at state-run banks over the years. It has become so ubiquitous that banners in branches in rural India scream 'Deposit Mobilisation Programme — CASA' when the client who walks in may hardly know what CASA stands for. But suddenly the power of that mantra seems to be waning.............

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